Hector Beverages: Surfeit of Energy ; Start-Up Hector Beverages Put in Their Own Funds, and Began Scouting Boutique Research and Development Firms in Europe for a "Magic" Formula That Would Provide an Affordable Energy Drink That "Did Not Taste Weird",

HECTOR BEVERAGESLOCATION: National Capital RegionBUSINESS: Functional BeverageFOUNDED IN: October 2009LED BY: Neeraj Kakkar, Suhas Misra, James Nuttall, Neeraj BiyaniCOOL QUOTIENT: A great-tasting energy drink with a crazy nameAsk Bala Dutt Sharma what the favourite beverage of customers is at the ... (Publication: Business Today)