Entrenched in the Digital World ; in 2009, British Luxury Brand Burberry, like Its Competitors, Was Still Unsure of How to Build a Valuable Presence in Social Media. This Case Study Looks at How It Eventually Capitalised on the New Medium - without Eroding the Exclusive, Aspirational Qualities That Are Core to the World of Luxury

Executive Summary: In 2009, British luxury brand Burberry, like its competitors, was still unsure of how to build a valuable presence in social media. This case study looks at how it eventually capitalised on the new medium - without eroding the exclusive, aspirational qualities that are core to ... (Publication: Business Today)