Stiff Target ; PepsiCo India Will Have to Work Hard to Justify the High Price It Paid to Sponsor the Indian Premier League Tournament

PepsiCo India has won the title sponsorship rights of the Indian Premier League (IPL) Twenty20 tournament from 2013 to 2017, with its bid of Rs 396.8 crore. Is it paying too much at a time when viewership of the tournament is declining? Real estate giant DLF Ltd, title sponsor from 2008 to 2012, ... (Publication: Business Today)