Maruti Starts Price War with New Alto, Will It Pay off? ; Never before Has Maruti Suzuki Launched a New Version at a Price below That of Its Predecessor. the New Alto Is Rs 4,000 to Rs 8,000 Cheaper Than the Old One, Depending on the Variant

Before the mid-October launch of Maruti Suzuki's new Alto 800, the company set itself a target which is unprecedented in the history of the Indian automobile industry. Maruti called it the "50/ 20/10 target". It meant that Maruti aimed for 50,000 test drives , 20,000 orders, and 10,000 deliveries - ... (Publication: Business Today)