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Janine Allis on How To. Survive a Fad

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Byline: Janine Allis Nov 15, 2012 (BRW - ABIX via COMTEX) -- Successful new companies can soon find themselves falling out of favour with consumers if they are seen as being a fad. The company growing at an abnormally fast pace is a possible sign of this, with the danger being that it could decline ... (Publication: Australasian Business Intelligence)

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