How to Make a Big Bank a Social Butterfly; A Conversation with Frank Eliason, Director of Global Social Media, Citigroup

Byline: Editorial Staff [1] BTN: Are minimum quotas for staff social media posts effective? Eliason: That's the quest for ROI and for page views. But social media is mostly about the psychology of things. If someone's being forced to put something out there, there's no passion, it's just, "here's a ...
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